Transforming the streaming service into an iconic global brand.

Global Creative Director

I was the lead creative executive for marketing, in-product, and brand worldwide—directing the transformation of Netflix from a “content vending machine” into a cohesive and emotionally connected brand, accelerated globally today.

As the Global Creative Director, my team and I produced top-quality marketing communications and branded content—providing the vision and creative strategy across all touch points. We've developed powerful brand fundamentals, storytelling, and tools to represent Netflix as distinctly and compellingly as possible.